Wednesday, December 19, 2012

L'Oreal Official Correspondence


Hey guys.
So I finally received a reply from L'oreal. To be honest, I think the reason it took so long to receive a reply was my fault. I later realized I had emailed the wrong department. Opps. The important thing is that I finally received a reply from them. 



Here it is: 

My email to L'oreal:



"December 18, 2012
The safety of our consumers is our highest priority at L'Oréal Paris, a division of L'Oréal USA, Inc. Our products and ingredients undergo extensive screening so that consumers may purchase and use our products with complete confidence.
L'Oréal is a leader in developing alternative methods to animal testing with the ultimate goal of eliminating all animal testing completely. In 1989, L'Oréal voluntarily stopped using animal testing for the evaluation of its entire range of finished products. The company has invested $800 million over the last 25 years to develop innovative, alternative methods to animal testing, particularly in the area of reconstructed tissue development. We are totally committed to a future without tests on animals.
To learn more about L'Oréal's work in the area of alternative methods to animal testing, please visit our Sustainability website athttp://www.sustainabledevelopment.loreal.com/research-innovation/focus-on-predictive-evaluation/a-new-generation-of-predictive-evaluation-methods.aspx.
We appreciate your interest in L'Oréal Paris and we hope this information is helpful.
Sincerely,

[I don't feel right sharing the name of the person who replied to me]



Consumer Affairs Advisor



Ref # 6785402 "

      As you can see my suspicions were pretty accurate. Like I have mentioned before companies that mention they are committed to "a future without animal testing", are just evading the question. Whenever you hear that from a company it basically mean: WE CONDUCT ANIMAL TESTING. I am however, confused that according to my correspondence, in 1989 "L'Oreal voluntarily stopped using animal testing for the evaluation of its entire range..." I don't understand why a company would initiate an end to animal testing, yet continue to conduct animal testing. My opinion is that it has to due to China's obligatory animal testing law. Remember, there are  1.3 billion people in China, that is a gigantic market and companies like L'Oreal are not stupid. They know what that means to their pockets. Oh, money how you can rid us of our humanity! 

     Its weird to me that so many replies I receive from companies that do conduct animal testing are so similar. For example my correspondence with Maybelline, Revlon, & MAC. 

     I don't understand why these companies talk about trying to find "an alternative" to animal testing, when the alternative already exists. Check out Peta's website for an more detail at these methods, where are often "generally faster and less expensive."( Peta's Site)
       I won't go into too many details about these methods, as I am just a regular person who happens to be very passionate about animal cruelty, but I'm by NO means an expert. 
   
       So, if you are switching over to all cruelty-free cosmetics, I applaud you and urge you to STOP buying L'Oreal products. There are other great companies that come out with amazing products and do it with with no animal testing! For example, Physicians Formula, Sonia Kashuk, ELF, NYX, L.A. Colors (I still have to verify, but I'm hopeful), tarte, etc... (Check out my Cruelty-Free list for more). 

     Like I mentioned in my L'Oreal Update post, just a couple of days ago, I DO NOT support companies who have parent companies that test on animals. So I will be adding all the companies I listed from that post, to the NOT CRUELTY FREE section of my cruelty-free list

What do you think about all the similar replies I've been receiving from these companies? Have you had a similar experience? Anything you would like to add? Let me know, I really enjoy my comments! Especially since I receive so few. :)

      
--Camila A. 




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