Thank you for your support and interest in e.l.f. cosmetics. At e.l.f. Cosmetics, we believe that beauty comes from within all of us. Our line of luxurious cosmetics captures great looking skin with gorgeous colors and quality ingredients. Our products are designed to let your inner beauty shine through.

We are proud to say that we do not test on animals or endorse such practices. We currently support PETA and are partners with PETA in the Caring Consumer Project. All of our brushes in our essential line are made from cut natural horse hair and have genuine wood handles. Our brushes in our studio line are vegan friendly and made of anti-bacterial, synthetic Taklon hair. You can find all e.l.f. ingredients indicated on the packaging of our products as well as on our website. All ingredients used in e.l.f. cosmetics are vegan friendly, safe and meet F.D.A requirements. Ingredients are listed on our website as well as on the packaging of our products.

Our vision is to empower and educate women to play in innovation without sacrificing their budget and feel confident in herself and the products she's using. We offer a complete line of makeup and professional tools-all at an extreme value price! To learn more please visit

the e.l.f. team
e.l.f. Cosmetics Affordable Luxury
Ph. 212-239-1530

I appreciate that they took the time to tell me about their partnership with PETA; however, they did not answer all my questions. They did not tell me about their policy inregards to selling in China. They did talk about their ingredients, but did not directly tell me whether the manufactures of those ingredients are also cruelty-free. They did not state their parent company, etc. I decided to email them again.

Thank you for your promote reply!
I have a question that was no addressed in the email below.
1. Do you/your parent company currently or have plans to market and sell your products in the Chinese market, which requires animal testing by law to sell in that country?
2.How does e.l.f. make sure that their raw ingredients are also not tested on animals? Does e.l.f. have a specific audit procedure for the manufactures of those ingredients?
3.I know e.l.f.'s parent company is Limited Brands. Does Limited Brands also have e.l.f.'s no cruelty philosophy?
Your Costumer,
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