If you don't know by now, I'm sad to say, that tarte has been bought by Kose. Kose is a Japanese brand. I'd never heard of them before and what I do know is from Logical Harmony's post. Please read that blog post!
By the way, if you've never checked out Logical Harmony, which was started by Tashina, you MUST. (I'm sure you guys have).
tarte made it official on their facebook page.
To all of our tartelettes: As you may have heard, tarte has recently been acquired by Japanese company KOSÉ. It’s truly been an amazing ride, from the little venture Maureen Kelly started in her bedroom 15 years ago to the global powerhouse we’re privileged to join. Our vision has always been to create beauty products that are ‘healthy treats for your skin,’ foster the highest level of customer service and give back to the community and the environment. By joining the KOSÉ family and adding to that rich portfolio, we can build on what we’ve already accomplished with powerful products and explore expanding the tarte brand in new and exciting countries. And rest assured, we are committed to remaining a cruelty-free brand and will not test on animals. Maureen will stay on as the CEO and looks forward to continuing a lasting relationship with our tartelettes.As for HumanelyChic, I will no longer consider tarte a CF company and will remove them from my CF list.
xo, the tarte team!
This is very disappointing news! :( I'm sorry for all of you that have loved tarte for years.
Lots of Love,
Camila
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